82% of marketers say scheduling tools improve productivity.
Social media is an essential pillar of business success, but managing multiple accounts, creating engaging content, and ensuring consistency can be overwhelming.
That’s where Zoho Social comes into play. With its recent feature upgrades, Zoho Social is transforming how businesses approach social media management.
From bulk scheduling to support for longer posts on X (formerly Twitter), and interactive polls for both X and LinkedIn, these updates provide businesses with the tools they need to not only save time but also foster deeper engagement with their audience.
Let’s break down how these new features can streamline your social media strategy and take your online presence to new heights.
Zoho Consulting and Zoho Integration experts like Saz Tech draws out the potential of Zoho Suite of Applications to upscale business efficiency and revenue.
1. Bulk Scheduling: The Ultimate Time-Saver for Social Media Managers
What’s New?
One of the most sought-after features in Zoho Social is bulk scheduling. Gone are the days when you had to individually schedule each social media post. With this new feature, users can now upload multiple posts at once and schedule them to go live at specific times across different social platforms.
This is a game-changer for businesses, especially those that need to keep their social presence active but don’t have the bandwidth to post manually every day. Bulk scheduling means you can plan your content ahead of time and focus on strategy rather than the routine task of posting.
Why It Matters:
Streamlined Workflow: Instead of dedicating time daily to post content, you can now focus on creating high-quality content and let Zoho Social handle the publishing process.
Consistency in Posting: With bulk scheduling, you can plan your content calendar in advance, ensuring your brand maintains a consistent presence across all platforms.
Improved Efficiency: Scheduling content ahead of time gives you more time to focus on engagement, analytics, and improving your social strategy.
Pro Tip: Set aside a few hours at the start of each week to schedule all your posts. This will save you hours each day, and your team can focus on more important tasks like content creation and community interaction.
2. Longer Posts on X: Extending Your Social Media Narrative
What’s New?
If you’ve ever tried to convey a detailed message on X (formerly Twitter), you know the character limit can be a constraint. Zoho Social now allows premium accounts to create longer posts, making it easier to provide more context, share insights, and engage in deeper conversations with your audience.
This feature is a game-changer for businesses looking to share industry news, provide more detailed product information, or even share case studies. It allows brands to go beyond short, bite-sized content and build a more cohesive story that resonates with their audience.
Why It Matters:
More Room for Creativity: With longer posts, your brand can provide in-depth content that educates and informs your audience without the constraints of character limits.
Stronger Engagement: Long-form content allows your audience to connect on a deeper level, resulting in more comments, shares, and conversations around your posts.
Authority Building: Sharing detailed insights or thought leadership articles helps establish your brand as an authority in your field.
Pro Tip: Use this feature to share educational content, industry insights, or product stories that provide more value to your audience, helping your brand stand out as a trusted resource.
3. Add Polls on X and LinkedIn: Fostering Direct Engagement
What’s New?
Zoho Social now allows businesses to add polls directly to their posts on X and LinkedIn, offering a fun and easy way to engage with your audience. Polls are highly interactive, and people love them because they feel like they are a part of the conversation. Whether you want to gauge customer opinions, collect feedback, or just add an element of fun, polls drive higher engagement.
Polls also provide valuable real-time insights that can be used to inform product development, content strategy, or even customer service approaches.
Why It Matters:
Increased Engagement: Polls are one of the most interactive forms of content. They encourage users to take action, which leads to better engagement rates and more visibility for your brand.
Audience Insights: Polls are a quick and easy way to gather feedback from your audience. Whether it’s about a new product feature or general brand perception, polls give you direct insights into your customers’ thoughts.
Cross-Platform Growth: With the ability to create polls on both X and LinkedIn, your brand can extend its reach and engage different audience segments in meaningful ways.
Pro Tip: Use polls to ask light-hearted questions related to your industry or product, or even run a poll to gauge interest in future offerings. This will help you engage with your audience while gathering valuable insights.
Why These Updates Matter for Businesses Using Zoho Social
These recent updates are designed with business growth and audience engagement in mind. Whether you’re a small business looking to improve your social media management or an enterprise trying to enhance customer interactions, these features offer significant advantages:
Time Efficiency: The bulk scheduling feature allows you to plan ahead and optimize your workflow.
Deeper Connections: With longer posts on X and interactive polls, you can foster meaningful conversations and build stronger relationships with your audience.
Improved Insights: Polls help you gain real-time feedback from your audience, enabling you to tailor your offerings and social media approach.
Incorporating these enhancements into your social media strategy will not only save you time but also boost engagement, enhance your brand’s presence, and give you valuable insights into your audience’s preferences.
How Zoho Social Aligns with the Latest Social Media Trends
Zoho Social’s updates are perfectly aligned with the latest trends in social media marketing:
Efficiency and Automation: As businesses continue to look for ways to improve workflow efficiency, bulk scheduling is a timely and effective solution.
Engagement through Interaction: The polling feature aligns with the growing demand for interactive content, which encourages direct interaction between businesses and their followers.
Content Depth: The ability to post longer content on X fits into the increasing trend of long-form content in social media, allowing businesses to provide more value and deeper insights.
By leveraging these features, businesses can not only keep up with social media trends but stay ahead of the curve and build stronger connections with their audience.
Streamlining Social Media for a Growing Business
Challenge
Solution
Schedule content in advance using bulk scheduling tools
Use custom analytics reports to track KPIs and engagement trends
Create polls and longer-form content to drive audience interaction
Optimize workflows with real-time notifications and collaborative features
Results
Posting frequency improved by 70%
Engagement rates increased by 55%, particularly on LinkedIn and Instagram
The marketing team saved 8–10 hours per week, previously spent on manual tasks
The brand began using audience feedback from polls to inform future campaigns
Takeaway
Final Thoughts: Zoho Social’s New Features for Smarter, More Effective Social Media Management
Zoho Social continues to evolve with features that cater to modern marketing needs. From bulk scheduling to longer posts on X and polls for better engagement, these updates are designed to help businesses optimize social media management, foster meaningful interactions, and gain real-time feedback.
As the demand for efficient, interactive content grows, Zoho Social is making it easier for businesses to keep their social media presence active, engaging, and strategic.
Leverage the expertise of Zoho Consulting and Zoho Integration experts like Saz Tech to drive the most out of Zoho Applications!
Get Started with Zoho Social Today
Want to explore how Zoho Social’s new features can transform your business’s social media strategy?
Book a free consultation with us at Saz Tech, and let’s take your social media presence to new heights.
Frequently Asked Questions (FAQs)
1. What is Zoho Social used for?
Zoho Social is a cloud-based social media management tool that helps businesses manage, schedule, analyze, and collaborate on content across multiple platforms like Facebook, X (formerly Twitter), LinkedIn, and Instagram. It streamlines workflows and enhances engagement with data-driven insights.
2. What are the new features in Zoho Social?
Recent updates include:
Bulk Scheduling: Schedule multiple posts at once across platforms.
Longer Posts on X: Create extended, more detailed tweets.
Polls on X and LinkedIn: Drive interaction and gather audience feedback.
These features are designed to boost productivity, engagement, and strategy execution.
3. How does bulk scheduling work in Zoho Social?
Bulk scheduling allows users to upload and schedule multiple posts simultaneously. You can set specific dates and times for each post across various platforms—saving time and ensuring consistent publishing.
4. Can I create polls using Zoho Social?
Yes. Zoho Social now supports creating polls for both X and LinkedIn. It’s a powerful feature to engage your audience, collect insights, and boost interaction through interactive content.
5. How do longer posts on X help with engagement?
Longer posts allow businesses to share detailed insights, tell stories, and provide in-depth updates without character limitations. This helps brands connect on a deeper level and improves conversation quality.
